Chins licKING at SIAL: Dual-Circulation Strategy Brings Shaanxi Cuisine to the Globe

May 18–20, 2026 – SIAL exhibition was held in Shanghai. Shaanxi-based specialty food enterprise Xi'an Chinslicking Food Technology Co., Ltd. made another appearance at this major international industry event, showcasing a range of innovative Shaanxi-flavored fast-food products. With authentic local taste, reliable quality, and engaging on-site activities, Chin licKING's booth drew significant crowds and attracted business negotiations with visitors from multiple countries. The company continues to pursue its distinctive development strategy of "export first, then domestic sales," helping Shaanxi cuisine reach consumers across China and gain recognition worldwide.

During this year's SIAL exhibition, Chin licKING's booth remained a highlight and a benchmark for popularity. To give back to visitors and consumers, the company held three consecutive days of on-site lucky draw events from May 18 to 20, attracting nearly 200 participants, all of whom received exclusive gifts. These well-received activities effectively gathered foot traffic, greatly boosting brand visibility and public appeal, and fully demonstrated the brand warmth of a local Shaanxi food enterprise.

Previously, Chins licKING had participated in multiple interactive lucky draws during the "Serve the People, Walk Together" community events organized by Shaanxi Daily and Sanqin Metropolitan Newspaper. With products such as spicy vegetarian tripe and konjac cold noodles, the company won enthusiastic acclaim from community residents, attracting nearly 300 on-site scans per event. This SIAL exhibition continued that same accessible, interactive style, allowing international fairgoers to also experience the sincere warmth of a Shaanxi enterprise.