The "Chins licKING" brand was born in 2015 and is an international brand registered with the State Administration for Industry and Commerce and certified by the National Copyright Administration. The brand is positioned as an "international-level replicator of traditional Chinese cuisine," dedicated to producing healthy, safe, and purely plant-based foods.
The brand was founded on a simple vision: as the overseas Chinese community continues to grow, those studying or working abroad increasingly miss the tastes of their hometowns. Based on this insight, the founding team spent over three years traveling through the streets, fields, and villages of Shaanxi, searching for and rediscovering various hidden local delicacies. Finally, in 2015, the "Chins licKING" brand was officially launched. In 2017, the company submitted international trademark registration applications to 72 countries worldwide, gradually advancing towards becoming an international brand.
Green, Healthy, Safe
We hope to change the world's traditional perception of Chinese food, realizing the long-cherished wish of "A Bite of Homeland, Comfort for Nostalgia", allowing people everywhere to "Give with Ease, Eat with Confidence".
The company relies on the abundant plant resources of the Qinling Mountains, known as the "Dragon Vein of Chinese Civilization," using geographically indicative plants as raw materials. The Qinling region, with its four seasons across the mountains and rich resources, harbors many high-quality plant resources, providing unique raw materials for our products.
Our product R&D center, composed of renowned domestic plant research experts, is dedicated to exploring the scientific extraction and application of Shaanxi's unique plants. As of August 2024, the Chins licKING Product R&D Center has launched 62 individual products across 8 series: Healthy Instant Food, Slimming Konjac, Youth Sprout Sauce, Fun Snacks, Healthy Noodles, Specialty Snacks, and Agricultural Products. The company currently holds 16 patents, including invention patents, utility model patents, and design patents.
The company strictly adheres to EU standards for quality control, rigorously managing every step from raw materials to production to ensure all ingredients are green, healthy, safe, and meet international standards. Our products have passed FDA registration certification in the United States and selenium-enriched food testing certifications from the National Food Quality Supervision and Inspection Center.
Spicy Vegetarian Tripe, Konjac Liangpi, and Salt-baked Eggs. Among them, the konjac products, made from high-quality Qinba Mountain konjac, are characterized by zero fat and low calories. Rich in the soluble dietary fiber "glucomannan," they increase satiety and are hailed as the "top meal replacement" by many pursuing a healthy lifestyle and weight management.
The company innovates based on traditional techniques. Products such as Bangbang Mo (a specialty of Pucheng, Shaanxi) and Baked Huamo (one of the signature foods along the Silk Road in China) retain traditional flavors while meeting the health needs of modern consumers.
